Montréal, May 2, 2023 – The members of the staff of the Institut de recherche Robert-Sauvé en santé et en sécurité du travail (IRSST) are proud to announce the launch of the Institute’s new visual identity as part of the ongoing evolution of its brand.
“The IRSST has grown and evolved over the past 42 years, and we deemed it time to update our visual identity. The new logo was therefore designed to reflect who we are today and to symbolize our future,” explained Lyne Sauvageau, president and CEO of the IRSST. The Institute’s new visual identity presents a modern image consistent with the values and orientations set forth in the IRSST’s strategic plan.
This revamping of our brand image will enable the IRSST to better position itself with its various stakeholders and to help achieve the desired outreach and impact. The updated image consists of a powerful and highly meaningful symbol. “The colour orange was chosen deliberately: it is the colour of prevention. As was the graphic art, which highlights the IRSST’s forward-looking view of occupational health and safety (OHS) issues, while at the same time underscoring how it brings knowledge, as well as OHS stakeholders and professionals, together in a collaborative effort to inform OHS action,” concluded Ms. Sauvageau.
The Work Involved
Over the past few weeks, the IRSST’s various Web sites, publications, documents and tools have been reviewed and updated to reflect its new brand image.
However, changing an institutional image is a process that involves many steps and can take time. Some changes may therefore be introduced gradually over the coming months.
From now on, in compliance with the new visual identity, the new IRSST logo will have to be used in all your communication materials. To obtain the new logo or answers to any questions you may have about the application of the new brand image, please contact the Communications Department at [email protected].